Linda Yaccarino has over two decades of media industry experience and currently oversees NBCUniversal’s advertising sales, marketing, and acquisitions as well as chairing its Taskforce on Future Work at World Economic Forum and serving on Ascena Retail Group’s board.
linda yaccarino wiki serves as NBCUniversal’s Chairman of Advertising and Partnerships, leading their global network ad sales business. A hard-charging veteran of television ad-sales battles, Linda has made her mark by creating innovative new businesses like e-commerce and data-driven marketing.
She has also played a crucial role in revolutionizing TV’s economic infrastructure, becoming the first executive to build a comprehensive portfolio for advertisers. Through a team of 1,500 people working under her direction, she connects established and emerging brands to hundreds of millions of viewers delivering results that matter.
Yaccarino remains sharp in her endeavors despite her hectic schedule, as evidenced by an interview she conducted with Elon Musk at an event hosted by marketing trade organization MMA Global last month. Yaccarino asked Musk where Twitter was heading and about any controversial tweets of his. Ultimately, the interview went well but Musk did not provide an explicit answer to Yaccarino’s questions. She will next take the stage at NBCUniversal’s upfront presentation to advertisers at Radio City Music Hall Monday morning.
Yaccarino recently provided a wide-ranging interview in which she defended her ability to lead X Corp, the former Twitter, while dispelling any concerns that Elon Musk is leading it down an irreparable path. Despite recent negative publicity surrounding X Corp, its advertising revenue increased and 90% of top advertisers returned.
She stated that X has implemented new tools for content moderation, and is actively protecting brands by making sure ads do not appear alongside “lawful but awful” posts. Furthermore, the company has begun applying for money transmitter licenses and working on peer-to-peer payments technology.
Yaccarino served as Senior Vice President and Chairman, Advertising & Client Partnerships at NBCUniversal before becoming a longtime media sales executive. She holds a bachelor’s degree from Pennsylvania State University, lives in Sea Cliff, New York and sits on the World Economic Forum’s Future of Work Task Force.
Since 1940, The Ad Council has brought creative storytellers together to open hearts, foster action and accelerate change on some of America’s most pressing issues. Through campaigns like Smokey the Bear’s anti-forest fire messages or “Friends Don’t Let Friends Drive Drunk” and “Love Has No Labels,” this organization has inspired action on some of our nation’s toughest issues such as forest fires or natural disasters like Katrina or Sandy; additionally responding to national crises such as September 11th or responding to national crises by responding with campaigns like Smokey the Bear. Additionally it currently addresses coronavirus pandemic by educating public on vaccines available solutions through education efforts regarding vaccination practices among publics addressing coronavirus pandemic education campaigns against vaccines among publics about potential solutions via education campaigns on vaccines among its target audiences.
Yaccarino has successfully created an innovative advertising business in the 21st century. She leads NBCUniversal’s global advertising and partnerships team and oversees monetization across its networks and properties, while she was instrumental in its recent merger with Sky. Furthermore, One Platform, her offering for marketers that consolidates NBCUniversal’s advanced video ad capabilities was unveiled under her direction.
Yaccarino has been involved with the Ad Council, serving on its board and chairing its ad industry taskforce. Additionally, she helped to form Creators for Good, an initiative which utilizes influencers such as celebrities, digital creators, musicians, athletes and issue experts to promote social causes on a larger scale.
World Economic Forum
The World Economic Forum (WEF) is an international organization that brings together leaders from business, government, academia and other sectors to discuss global and regional agendas and create change through public-private cooperation. Alongside their annual Davos gathering, WEF hosts meetings throughout the year in different locations worldwide.
Davos takes place annually amidst political unrest and economic volatility, particularly this year with rising protectionism, increasing inequality between rich and poor and uncertain prospects for globalization.
Right-wingers were outraged that Elon Musk chose Yaccarino as Twitter CEO, as her involvement with the World Economic Forum (WEF) is considered an international lobby for corporate interests and has even been linked with conspiracy theories such as QAnon. According to Yaccarino’s LinkedIn profile she serves on both its Future of Work task force as well as its Media, Entertainment & Culture Industry Governors Steering Committees.